General Manager

A Real Estate General Manager in New South Wales (NSW) oversees the entire operation of a real estate agency or property group. This senior leadership role is responsible for driving business performance, managing staff, ensuring legal compliance, and delivering strategic growth across sales, property management, leasing, and administration functions.

Here’s a breakdown of the daily tasks of a Real Estate General Manager in NSW:

1. Business & Operational Oversight

• Oversee the daily operations of all departments — sales, property management, leasing, and admin
• Monitor KPIs, performance reports, and budgets to ensure targets are being met
• Review and approve operational workflows, policies, and systems for efficiency and compliance
• Address operational issues and implement solutions to improve productivity

2. Staff Management & Leadership

• Lead and mentor department heads, team leaders, and frontline staff
• Conduct daily or weekly team meetings to review performance, set goals, and address challenges
• Manage recruitment, onboarding, and training of staff in line with agency standards
• Provide performance feedback, handle escalations, and conduct regular reviews
• Foster a positive, results-driven team culture

3. Strategic Planning & Growth

• Develop and execute short- and long-term business strategies
• Identify new market opportunities or service lines to grow the agency’s presence
• Lead marketing and brand initiatives alongside internal or external marketing teams
• Analyse market trends, competitor activity, and client feedback to inform decisions

4. Financial Management

• Monitor cash flow, profit margins, and department budgets
• Approve expenses and supplier contracts
• Review monthly financial reports, forecast revenue, and manage profitability
• Work closely with accountants or bookkeepers to ensure compliance and accuracy

5. Legal & Regulatory Compliance

• Ensure the agency complies with the Property and Stock Agents Act 2002 (NSW) and Fair Trading regulations
• Oversee trust account compliance and ensure all staff are properly licensed
• Maintain internal audit processes for documentation, data protection, and WHS
• Manage disputes or complaints in line with legal and ethical guidelines

6. Client Relationship Management

• Build and maintain strong relationships with key clients, developers, landlords, and vendors
• Handle escalated client concerns or disputes professionally and efficiently
• Represent the agency at industry events, meetings, or networking functions
• Support business development efforts by attending presentations or client briefings

7. Technology & Systems Oversight

• Evaluate and implement new tech tools (e.g., CRM, property management software, communication platforms)
• Ensure staff are trained on using systems like PropertyMe, VaultRE, Agentbox, Console Cloud, or Rex
• Troubleshoot or coordinate IT support where needed

8. Reporting & Communication

• Provide regular performance reports to directors, shareholders, or franchise owners
• Review and approve advertising campaigns, listings, and branding material
• Ensure clear communication flows across all departments

9. Sales & Property Management Support

• Oversee and support key deals in sales or leasing where high-value clients are involved
• Review major tenancy agreements, sales contracts, or management agreements
• Motivate and guide the sales team to meet or exceed targets

10. Staff Culture & Workplace Management

• Promote a positive workplace culture through leadership, training, and reward initiatives
• Organise or support staff events, workshops, and professional development sessions
• Mediate internal staff concerns or conflict resolution when required

Summary:

A Real Estate General Manager in NSW plays a hands-on leadership role in overseeing the business’s performance, people, compliance, and growth strategy. They combine operational expertise with strong interpersonal, financial, and leadership skills to ensure the agency runs smoothly and successfully in a competitive market.