Sales Manager
A Sales Manager in real estate is responsible for leading and motivating a team of real estate agents to achieve sales targets and grow the business. Key responsibilities include developing and implementing sales strategies, managing and mentoring the sales team, overseeing property listings, negotiating deals, and building strong client relationships. The Sales Manager also analyses market trends, prepares sales reports, and ensures the team delivers excellent customer service.
The ideal candidate will have proven experience in real estate sales, strong leadership and communication skills, and the ability to drive results in a competitive market. A background in property sales, along with a solid understanding of the local real estate market is highly desirable.
A Real Estate Sales Manager in New South Wales (NSW) is responsible for leading a team of sales agents, driving revenue, and ensuring compliance with NSW property laws and agency standards. This is a performance-driven role combining sales leadership, mentorship, and operational oversight.
Here’s a detailed look at the daily tasks of a Real Estate Sales Manager in NSW:
1. Team Management & Coaching
- Lead daily or weekly team meetings (e.g. morning huddles, pipeline reviews)
- Provide coaching on prospecting, listing presentations, and closing techniques
- Monitor KPIs (listings, appraisals, calls made, sales conversions)
- Support onboarding and training of new agents
2. Sales Strategy & Target Tracking
- Set individual and team targets based on market trends and agency goals
- Analyse sales performance data to identify strengths and gaps
- Develop local area marketing plans with agents
3. Listing & Appraisal Oversight
- Assist agents with high-value or complex listing presentations
- Attend appraisals when needed to support newer team members
- Review and approve listing agreements and pricing strategies
4. Compliance & Legal Oversight
- Ensure all documentation complies with the Property and Stock Agents Act 2002 (NSW)
- Oversee contracts for sale, agency agreements, and commission structures
- Make sure all agents hold valid NSW real estate licences and CPD training is up to date
5. Vendor & Client Relationship Management
- Build and maintain relationships with key vendors or high-profile clients
- Resolve escalated client concerns or contract issues
- Monitor client satisfaction and referral opportunities
6. Recruitment & Team Development
- Identify and recruit high-performing agents or support staff
- Conduct performance reviews and career planning discussions
- Maintain a positive, productive team culture
7. Marketing & Brand Management
- Coordinate property marketing campaigns with internal or external teams
- Review online listings, print ads, and social media presence
- Ensure brand consistency across marketing channels
8. Contract & Deal Oversight
- Oversee the sales pipeline and deal progression
- Ensure contracts are executed correctly and on time
- Troubleshoot delayed settlements or negotiation breakdowns
9. Office Operations & Reporting
- Report sales figures to directors or franchise owners
- Manage commission structures, fees, and targets
- Oversee CRM updates and usage (e.g. MyDesktop, VaultRE, Agentbox)
10. Market Intelligence
- Stay up to date with the local property market, pricing trends, and competitor activity
- Share insights with the team and adjust strategies accordingly
Summary:
A Sales Manager in NSW wears many hats: coach, strategist, compliance officer, and team motivator. They ensure sales targets are met, the agency runs smoothly, and clients receive exceptional service—all while staying compliant with state legislation.