Project Sales

Focuses on marketing and selling property developments. The role involves client consultation, market analysis, negotiation, and preparation of legal documents. Strong networking skills are essential to build relationships with attorneys, lenders, and contractors.

A Real Estate Sales Project Manager in New South Wales (NSW), Australia typically oversees residential or commercial development projects from a sales and marketing perspective. Their daily tasks involve a combination of sales strategy, team coordination, client relationship management, and compliance. Here’s a breakdown of their common daily responsibilities:


Daily Tasks of a Real Estate Sales Project Manager (NSW)

1. Sales Team Management

  • Conduct daily stand-up meetings or check-ins with the sales team.
  • Set and track sales targets and KPIs.
  • Provide coaching, training, and support to sales agents.

2. Client & Lead Management

  • Respond to buyer inquiries and follow up with leads.
  • Manage the CRM system (e.g., Agentbox, Salesforce) and ensure data is up to date.
  • Coordinate appointments, open homes, and private inspections.

3. Marketing Oversight

  • Work with marketing teams or agencies on campaigns (digital, print, signage).
  • Monitor ad performance on platforms like Domain, Realestate.com.au.
  • Approve and oversee content for brochures, social media, and EDMs.

4. Project Coordination

  • Liaise with developers, architects, builders, and legal teams on timelines and deliverables.
  • Track construction progress and update marketing collateral accordingly.
  • Coordinate project launch events, VIP nights, and public releases.

5. Contracts & Compliance

  • Review and manage buyer contracts (Off-the-Plan Sales, Expressions of Interest).
  • Ensure compliance with NSW property laws, e.g., under the Property and Stock Agents Act 2002 (NSW).
  • Liaise with conveyancers and solicitors to ensure smooth settlements.

6. Reporting & Administration

  • Prepare daily or weekly sales reports for stakeholders.
  • Maintain accurate documentation for each transaction.
  • Handle invoicing and payment tracking for commissions and marketing.

7. Stakeholder Communication

  • Provide updates to developers or investors.
  • Attend site meetings, council meetings, or other stakeholder briefings.
  • Handle escalations or complex buyer negotiations.
Key responsibilities

Guide and assist buyers and sellers in marketing and purchasing property

Determine clients' needs and propose tailored solutions

Negotiate property deals to ensure fair transactions

Maintain and update property listings

Network with attorneys, mortgage lenders, and contractors

Promote sales through advertisements, open houses, and online listings